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Google launches mobile banner ads which know where you are

30.07.10

Google today announced on its Ambulant Ads blog that it has launched position-aware display advertisements for animated phones. Through Google’s “laying extension” high point, advertisers can now include their site and phone numbers to rise in display ads on iPhone and Android agile websites.

The feature, some time ago available only on search ads, will manifest as banner text advertising and will pinpoint transaction locations on a small map as well as a “click-to-call” phone copy. Consumers will also have the option for create directions if needed.

Giving consumers the privilege of viewing businesses in their acreage increases Google’s unintentional that the consumer will call the business or click to its website, which are the two ways Google makes take on the service. The move shows Google’s increased investment in movable and display advertising, two areas that have traditionally played in the second place-fiddle to regular search advertising.

Source: VentureBeat

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