SAS: Zurich Connect chooses SAS and IS Solutions to deliver insight into the ...
14.06.10
Jun 14, 2010 (M2 PRESSWIRE via COMTEX) --
Zurich Nail, (Zurich Financial Services Ltd.) the pan-European surety brand from Zurich Fiscal Services has selected SAS, the numero uno in business analytics software, and IS Solutions to bolster its continued growth through gambler understanding of its online customers' experiences. Using SAS, Zurich's European Direct manoeuvre will analyse online buyer behaviour to support bloke acquisition by fine-tuning the online repeat and purchase process.
SAS will anticipate Zurich with a consistent and careful approach to measure how party direct customers respond to weird types of digital marketing, how they use figure comparison sites and fundamentally buy insurance. By providing a seamless semblance of the customer journey, the party will be able to provide targeted, fitting offerings to customers.
Steven Redding, European Wildly of Digital Development for Zurich Weld brand, says: "Our chief requirements from SAS are to give us a more accurate and straightforwardly representation of how our customers are interacting with our direct businesses across Europe. We dearth to gain insight from our customers' experiences and use it to fix up our online acquisition and conversion." Zurich considered a number of options before choosing SAS for its proven analytics and client-centric approach. Zurich Stick will now be able to understand its online calling from an individual customer angle.
Source: Trading Markets (press release)
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